Toolcroft

SEO & Marketing

Schema Markup Generator - JSON-LD Structured Data

Generate valid JSON-LD structured data for FAQPage, HowTo, Article, Product, LocalBusiness, BreadcrumbList, and Event schema types. Copy the script tag ready to paste into your page.

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Q1

JSON-LD Output

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "FAQPage",
  "mainEntity": []
}
</script>

What is JSON-LD schema markup?

JSON-LD (JavaScript Object Notation for Linked Data) is Google's recommended format for adding structured data to your pages. You add a <script type="application/ld+json"> block to your page's <head>, and search engines use the data to understand your content and potentially display rich results in the SERP.

Supported schema types

  • FAQPage - FAQ accordions in Google results.
  • HowTo - Step-by-step guide with rich formatting.
  • Article - News/blog articles with author and date.
  • Product - Product listings with price and availability.
  • LocalBusiness - Business name, address, phone, and website.
  • BreadcrumbList - Site navigation path in search snippets.
  • Event - Events with dates and location.

How to add schema to your page

Copy the generated <script> block and paste it anywhere in your page's <head> section. You can test the markup using Google's Rich Results Test (search.google.com/test/rich-results) to verify it is valid before publishing.

Rich results preview

Google's Rich Results Test (search.google.com/test/rich-results) checks your structured data and tells you whether your page is eligible for rich results. Note that eligibility is not a guarantee - Google still decides whether to show a rich result based on query relevance, content quality, and other signals. "Valid markup" means your schema has no errors; "eligible for rich results" means the schema type and required properties are present. A page can have valid schema without being eligible for rich results if the schema type doesn't support them (e.g., plain Article markup rarely triggers visual enhancements).

Common schema mistakes

  • Wrong @type for your content: using Product for a service page, or Article when BlogPosting is more accurate.
  • Missing required properties: FAQPage must include mainEntity with at least one Question; Product must include name. Incomplete schemas are flagged as errors.
  • Schema that contradicts visible page content: Google considers it spam if your structured data describes something that isn't present on the page - for example, listing a 5-star rating when no reviews are displayed. This can result in a manual action penalty.