Image Tools
Image Compressor
Compress JPEG, PNG, and WebP images directly in your browser. Adjust quality, resize, convert formats, and download a ZIP of your batch. Images never leave your device.
Settings
EXIF is automatically stripped during compression (including GPS data).
Drop images here or browse
JPEG · PNG · WebP · GIF · BMP
Core Web Vitals: why image size matters
Image optimization directly impacts Largest Contentful Paint (LCP), the Google Core Web Vital that measures how quickly the main content of a page loads. LCP is often the largest single optimization opportunity on image-heavy pages. Google's Page Experience ranking signal uses LCP, so large unoptimized images directly affect SEO and user experience. Target LCP under 2.5 seconds for a "Good" rating.
Next-gen format adoption
Modern formats provide dramatically better compression than JPEG and PNG:
- WebP: supported by 97%+ of browsers worldwide (Can I Use, 2024). Production-ready with no fallback needed for most audiences. 25–35% smaller than JPEG at equivalent quality.
- AVIF: supported by ~90% of browsers (Chrome 85+, Firefox 113+, Safari 16.4+). Up to 50% smaller than JPEG. Encoding is slower, making it better suited for pre-processed assets than real-time compression.
For new projects, WebP is the practical choice today. For maximum compression and modern browser targets, AVIF is the future.
How browser-based image compression works
This tool compresses your images using the HTML5 Canvas API, which is built into every modern browser. When you drop an image, the browser decodes it into raw pixels, draws those pixels onto an invisible canvas, then re-encodes the canvas as a JPEG or WebP with the quality level you specify. The result is a new file that is often 40–80% smaller with minimal visible quality loss.
Because compression runs entirely client-side, your images are never uploaded to any server. This makes the tool faster than server-based compressors and completely private, even when processing large batches on your CPU and GPU.
Best quality settings for web images
For most web use cases, a quality setting of 75–85 provides an excellent balance between file size and visual fidelity. Here are some guidelines:
- Quality 85–100: Near-lossless; use for professional photography, print preparation, or images where artifacts would be noticeable.
- Quality 70–84: Best for e-commerce product images, blog photos, and hero images where load time matters.
- Quality 50–69: Good for thumbnails, background images, and content where quality is less critical.
- Quality below 50: Visible compression artifacts; only use where extreme file size reduction is required (e.g., email attachments).
JPEG vs WebP vs PNG
Choosing the right format can be just as important as the quality setting:
- JPEG: The most widely supported format. Excellent for photographs and images with gradients. Does not support transparency.
- WebP: A modern format developed by Google that achieves 25–35% better compression than JPEG at the same visual quality. Supports transparency. Supported by all major browsers since 2020.
- PNG: Lossless compression. Use for images that contain text, sharp edges, logos, or transparency. File sizes are typically larger than JPEG or WebP for photographs.
Recommendation: Switch images from JPEG to WebP using this tool to get the same visual quality at a significantly smaller file size, with no quality change required.
How to remove EXIF data from photos
EXIF (Exchangeable Image File Format) metadata is embedded in JPEG and other image files by cameras and smartphones. It can contain:
- GPS coordinates: exact location where the photo was taken
- Camera make, model, and serial number
- Date and time the photo was captured
- Lens settings (aperture, shutter speed, ISO)
When this tool recompresses an image using the Canvas API, EXIF data is not preserved in the output; it is automatically stripped. This happens because the canvas only stores raw pixel data, not the original file's metadata container. This is useful for protecting privacy before sharing photos online.